BREAKING: UWM VIDEOS ADVERTISING “INDEPENDENT MORTGAGE BROKERS” DISAPPEAR AFTER HUNTERBROOK MEDIA’S COVERAGE

Video claimed independent mortgage brokers "shop dozens of lenders." Hunterbrook Media research found $39 billion in mortgages came from brokers who sent UWM over 99% of business.

After Hunterbrook Media published its months-long investigation into United Wholesale Mortgage (UWM) yesterday, two of the videos Hunterbrook Media cited have disappeared from UWM’s social media channels. 

One of the videos, an advertisement for UWM’s directory of mortgage brokers, stated: “when you work with an independent mortgage broker, you have a local mortgage expert on your side to personally advise you throughout the process and has your best interest in mind. They’ll shop dozens of lenders to find the right home loan for your needs.” 

This is the video that has since disappeared, in which UWM claims independent mortgage brokers “shop dozens of lenders.”

Hunterbrook Media found $39 billion in mortgages came from brokers who sent UWM more than 99% of their business.

The FindAMortgageBroker.com advertisement was linked here and featured in this morning’s story. It can still be viewed on the Internet Archive here. 

The second video that disappeared was a Super Bowl ad, which Hunterbrook Media found had been repurposed on an independent mortgage broker’s Facebook page — omitting the frame that disclosed the ad had been made by UWM.

Here is the link to the original UWM video, which has since disappeared. The version on the broker’s Facebook page remains live as of this writing. 

The broker’s version, top, omitted the frame, bottom, disclosing the video was made by UWM. 

Hunterbrook Media provided its research to its investment affiliate, Hunterbrook Capital.
 
Hunterbrook Capital took the following positions: The fund went short $UWMC, long $RKT, and purchased derivatives. 
 
This is not investment advice. Positions may change after publication. See full disclaimer on hntrbrk.com.